The Secret to Writing Amazing Facebook Ads

Here’s the deal: When people initially sit down to write ad copy for their Facebook Page, many sit with a blank piece of paper and start with nothing. Then they are thinking,

How do I write a great ad to get people to:

  • Check out a webinar.
  • Watch a video
  • Buy a course.

Can I tell you a secret? The secret to writing great ad copy has nothing to do with writing and has everything to do with knowing your client and your customer.

In fact, when we sit down and write, whether it’s a paragraph or a massive Facebook ad, or even if it’s just a couple of sentences, the most important thing we do is spend a few hours learning and understanding what our customer is all about. It’s been said that when you understand your client or customer better than they understand themselves, they will assume that you have the solution to their problems.

It is important that you understand what they are looking for such as:

  • What are their wants?
  • What are their aspirations?
  • What keeps them up at night?
  • What freaks them out?
  • What kind of things stress them out on a daily basis?

If you understand these questions, then it will be very easy for you to be able to write ad copy to actually get their attention. You will be talking specifically to them instead of generically to anyone.

A good way to see if you are writing great ad copy is to give what you write to somebody who doesn’t know who you are targeting and just ask them,

“Who do you think this for?”

They should be able to say,

“This is for a construction worker.”
“This is for a Salon Owner.”
“This is for a Business Coach.”

If they can’t identify who that ad copy is for, then you need to go back to the drawing board and really understand your customer’s pains, fears, frustrations, wants and aspirations.

A great way to do this is to actually interview your client and ask them these type of questions:

  • What are your top 3 daily frustrations?
  • What are the things that drive you nuts about your business?
  • If you could change one thing about your business, what would you change?”

Really interview your clients and customers. Instead of your ad copy being just your version of what you think they would say, you actually get to hear it first hand from them. And make sure you use the exact language that they use. If they say clients, or they say customers, you need to use the exact same thing. Figure out what they say in their business and use that for your ad copy.

You want to be specific not generic when you are writing ad copy. You want to understand your client and customer better than they understand themselves.

If this tip was helpful for you do me a favor and in the comments below just say the word “Specific” and if you want to get more tips like it, head over to our YouTube Channel and hit the subscribe button or check us out on Facebook and make sure you follow us their.

Until then, have an awesome week and don’t forget to comment and share this video.

Take care!