Should You Use Online or Offline Marketing for Your Business?

Should you be using online marketing or offline marketing to help grow your business?

Many of us have been there before, trying to decide which is better, online or offline marketing.  Which one should I do?

I talk a lot about online marketing, but I had an important lesson this week about offline marketing that I wanted to share with you.

We were trying to sell one of our brand new products, a Wireless Bluetooth Headband, for my other company, and we were trying to sell it online where we were having many challenges. We tried different price points, different models, and different methodologies.

What we found was really what needed to happen was people needed to touch it, feel it, and experience it.

So we decided to do an offline event and go out where most runners are, at big running events.

We went to our very first race which had a couple thousand people.  We set up a booth and a table with the headbands and people were able to touch it, feel it, see it, hear it, and guess what happened?  We did several thousand dollars in sales just by doing this one event.

So we decided that it is now very important that we attend all the races that we can for the rest of the season to market the company and market the specific product, because we made plenty of money off of that one event in order to justify the cost of the event, staff, etc.

So my question to you is, what are the offline marketing activities that you need to go to?

  • Do you need to go to your chambers of commerce?
  • Do you need to join a local BNI group or a similar networking group?
  • Do you need to get a booth or a promotional vehicle and start going out to the festivals and activities that happen in your community?

I have a saying, and this a different way to use it, but it says,

“You must be present to win.”

If you are not present at those events, you might be losing out on some great business.  If you are targeting runners, are you at running events? If you are targeting women, are you going to events that woman are specifically at.  Are you targeting men?  Are you going to those events where men are specifically?

It’s very likely that there are some live events that you can go to that will help you grow and promote your business and company.

In the comment section, let me know what are some offline things you can do to help grow your business?  Maybe there are some things you can do now and some ideas that were sparked after watching this video?

Until then, have fun this week offline!