Do you utilize Facebook or Google reviews? Do you know they are an important part of your business?
Like it or not, online reviews exist, whether it’s on Facebook, Google, or Yelp. More people are checking reviews online and if you have negative reviews it can impact you and cost you money, therefore, the best defense is a good offense. Having an offensive strategy will help combat future negative reviews.
The worst thing that you can experience when you get a negative review is figuring out how to fix it. A better way to handle future negative reviews is to have as many positive reviews as you can so one negative review doesn’t affect your overall rating.
Did you know that most people are ten times more likely to talk about a negative experience rather than a positive one? For that reason, it’s important to remind people to talk about their positive experience after they leave your business.
For example: One of my clients who owns a hair salon recently had a disgruntled employee leave their company. This employee had all of their friends write an negative review of the company online. These negative reviews took the salon from a 4.8 rating down to a 2.0 in a matter of a couple hours! My client was stumped and didn’t know what to do about it.
Here’s what you can do to make sure that doesn’t happen to your business.
When people come to your business you want them to do a couple of things:
- Check in
- Share a photo
- Leave a review
To make sure they do all of these things you can post a simple sign that says:
“If you check in, post a photo and leave a review, we will give you $5 off your next visit.”
Giving a reward and incentivizing behavior will encourage the proactive strategy of getting amazing and honest reviews.
Since you asked for a review, the outcome will most likely be a rockin’ five star reviews! If you happen to receive four stars, then take this opportunity to ask,
“How can we make your experience even better?”
If you like this video and you want to see more videos like it, then do me a favor and head over to Facebook.com/businessrefuel or youtube.com/businessrefuel.
If you loved this video do me a favor and say “Reviews Rock” in the comment section below until then have a fantastic week.
I hope this tip was helpful for you and will help get you even more 5 star reviews for your business.